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Home Who We Are Mission, Vision and Values
Mission, Vision and Values PDF Print E-mail
Tuesday, 22 March 2011 11:42

The world is changing all around us. To continue to thrive as a business over the next ten years and beyond, we must look ahead, understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. We must get ready for tomorrow today.
Our Mission
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.
Our mission is to produce finest quality handicrafts trough constant innovation and inspiration. Nothing is more important delivering exceptionally good to our customers for their benefit that will result in our benefit.
Our Vision
Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth.
We believe in VIP (Vision Integrated performance)
People: Provide a platform to work where people can perform at their best.
Portfolio: Bring to the World a portfolio of quality products that anticipate and satisfy people's desires and needs.
Distributors: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.

• Productivity: Be a highly effective, lean and fast-moving organization
Our Values
We as a pencil and our values serve as a compass for our actions and describe how we behave in the world.
Leadership: The courage to shape a better future
Collaboration: Leverage collective genius
Integrity: Be real
Accountability: If it is to be, it's up to me
Passion: Committed in heart and mind
Diversity: Be an opportunist
Customer: We have a profound respect for our customers
Time: We deliver in Time
Need: We understand 1st then to be understood
Treatment: We Care
Improvement: We improve incrementally and perpetually
Work: We enjoy the process
Quality; What we do, we do well



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